Winter Reds: Top Hair Color Trends and How to Care for Them
- Moonstone Studio
- Oct 28
- 3 min read
Red season is officially here in Portland! Sweater weather, moody skies, cozy coffee dates, and hair that turns heads even under a beanie or baseball hat. Winter reds are having a major moment on TikTok and Pinterest, and our stylists are obsessed.
If you have been craving rich dimension, glossy warmth, and color that feels confident and playful, this is your sign to go full send and become a red-headed vixen this season. Here is what is trending right now and exactly how to keep those tones vibrant all season long!
Trending Winter Reds We Are Loving
Cherry Cola (OR Dr. Pepper Hair)
We've all heard of this one by now: think a deep brunette base with a hint of juicy cherry that glows in the light. This shade looks stunning on dark hair and grows out softly. Great for a bold change without going too bright.
Best for:
darker brunettes, existing redheads or someone with a balayage/dimensinal color
More difficult to achieve if:
you naturally have a lighter blonde root or have been blonding/highlighting for a long time
Wine Red (Burgundy)
Smooth merlot tones that feel chic and spicy at the same time. If you love cooler jewel tones and cozy winter vibes, this shade will fully deliver. Imagine it with a long white peacoat or against snow. Simply stunning, but this one comes with a more frequent maintenance plan.
Best for:
those with all over color, virgin hair, or full bleachouts that are open to fashion color
More difficult to achieve if:
you have multiple tones darker tones throughout the hair or previous permanent color
Copper Cranberry
The cowboy copper of the season, but with a touch more red than copper. Just enough to feel bold, but deeper than the copper craze of summer/fall. A perfect choice for anyone who wants something new without jumping straight into it.
Best for:
someone who is trying to feel out whether red is for them and wants a lower maintenance color
More difficult to achieve if:
you have existing permanent dark color or really light/platinum hair with cool tones
5 Tips to Care for Your Winter Red Hair
Red pigments fade faster than any other color, so a little extra love keeps your shade rich and gorgeous. Here is our Moonstone-approved care plan:
Wash With Cold Water
It does not have to be freezing, just cooler. This helps seal the cuticle and lock in color. Stylist Sierra's tip: “Avoid steaming hot showers and excessive sun exposure. Both are sneaky color killers. Using something like amika's Top Gloss can help with UV protection and added shine during the wintertime!”
Color-Safe Wash Routine
Red color fades fastest, so it is important to invest in your hair. Go for salon-quality color safe options when it comes to washing a red. Our go-tos are Amika Mirrorball Shampoo + Flash Mask for gentle cleansing and shiny, long-lasting tone. Washing once to twice a week and utilizing dry shampoo to extend your hair between washes is key to keeping a red vibrant for longer.
Keep Hydrated
Winter air is dry and hair can start feeling it fast. Add a weekly mask like Amika Soulfood and keep a leave-in handy post-shower + lock in moisture with a styling oil like amika Superfruit Star to prevent dullness.
Heat Protection Every Time
Flat irons and blow dryers are fade easily without a heat protectant. Focus on front pieces, mid-lengths to ends so your tone stays glossy.
Salon Maintenance Schedule
Even with the best home care and product routine, a red requires in-salon maintenance. A quick gloss/color refresh every 6–8 weeks keeps your winter red vibrant. Even subtle reds benefit from a little re-love as the season goes on. “Reds look best when paired with a regular toner, smoothing blowout and a trim to keep ends healthy.” — Moonstone Salon Team
Ready to Go Red?
Whether you want a bright cherry moment or a soft deep burgundy, our Portland area color experts are here to create your perfect winter red. Book your appointment online or call/text us to reserve your spot before the holidays hit. Big, bold, red energy is a whole winter vibe and we can't wait to help you customize your perfect winter red hair!
✨ Moonstone-Salon.com📍 Located just South of Portland, Oregon
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